Bryan Rogers is a reporter for Glide magazine who has personally seen the positive influence that social media has had on his viewership. When Bryan first started writing concert reviews and music related pieces for his blog he was hesitant to “bombard” the readers with social media links and sharing buttons. But as the years went on, and his contributions became more frequent, he realized that he had to reach more people. Social media was the answer.
Rogers states that a simple tweet about a piece can increase the views by hundreds, sometimes even thousands. He’s also found that by incorporating the social media links of the artist he is covering, he can guarantee to triple or quadruple the number of clicks his stories will receive. This is especially true if the band he is covering has a substantial fan base or active social media presence.
Bryan mainly sticks to the big two when posting about his stories – Facebook and Twitter, but he has started to incorporate Instagram more and more into his daily routine. He has found that the stories that he is sent to cover as both a reporter and photographer benefit greatly from Instagram exposure.
Bryan, along with almost every other reporter working today, has fully embraced the use of social media to engage and boost his fan base. It’s not just a useful option anymore, he states, “It’s a necessity.”
Are you a blogger or a critic? What are your thoughts about exposing your work via social media?